We work with many ultra high net worth individuals, and if we were to ask them what they couldn’t live without, “my PA” is often the first answer. Personal assistants have become absolutely essential in the world of high net worth. When you’re managing multiple businesses, properties across three continents, and a family schedule you need someone exceptional.
Morgan & Mallet has spent more than a decade understanding what separates good PAs from truly outstanding ones. The difference isn’t just about booking restaurant reservations or managing calendars (though you’ll do plenty of that). It’s about knowing your principal’s preferences before they know themselves.
As Morgan, our co-founder, says: “The PA is absolutely essential when you’re very wealthy. These people are incredibly busy, so they need someone managing bookings – hotels, restaurants, travel arrangements. You can’t replace this with AI. You need a human who knows your boss, understands their habits, what they like and dislike.”
That human insight matters. Morgan also notes: “Some billionaire clients have four or five PAs, not just one. For example, I’ve seen clients with a PA for the US, a PA for Europe, different PAs for different regions because they’re managing so much.”
At Morgan & Mallet, our placement philosophy reflects what Laurine our other co-founder learned through years of recruitment. Matching candidate and client goes far deeper than résumés.
It’s about the little things that often don’t get picked up in standard applications. Things that PA candidates might have done but they don’t think about bringing it up. “Candidates forget to mention these moments because they only happened once or twice. But those stories reveal character,” Laurine explains.
We look for PAs who naturally go beyond what’s written in a job description and that’s one of the reasons candidates and clients come back to us.
PA demand isn’t just growing, it’s exploding. Morgan our co-founder confirms: “We receive enormous numbers of requests. Personal assistant is definitely in our top five most-requested positions. With new companies, new startups, more and more entrepreneurs emerging worldwide, the requests keep increasing.”
Technical skills get you in the conversation for PA roles, but we have found from all the placements we make that it’s soft skills that make you truly indispensable.
– Calendar management (managing schedules across different time zones, being ahead of conflicts).
– Travel coordination (booking private jets, commercial first class, hotels, visas, immigration requirements).
– Communication management (filtering emails, prioritizing calls, drafting correspondence).
– Event planning (coordinating dinners, business meetings, family celebrations, corporate functions).
– Vendor management (building relationships with hotels, restaurants, airlines, service providers).
– Technology skills (Microsoft 365, Google Workspace, project management tools, CRM systems).
– Document management (organizing contracts, legal documents, financial records with absolute confidentiality).
As Laurine our co-founder discovered through thousands of placements, LinkedIn networking proves crucial for PA career advancement. “For roles like house manager or personal assistant, networking heavily relies on LinkedIn and maintaining connections with previous colleagues who might refer you to new positions.”
The best PAs from our experience have:
Anticipation: Knowing what’s needed before your principal asks. Noticing patterns (they always want coffee at 10 a.m., they prefer aisle seats on flights over three hours, they need 15 minutes to decompress between back-to-back meetings).
Discretion: You’ll overhear confidential business discussions, family matters, financial details. Absolute confidentiality isn’t optional, it’s foundational.
Unflappability: Exceptional PAs solve problems calmly while their principal doesn’t know the disaster that was just avoided.
Cultural Intelligence: You might support a British principal doing business in Dubai, schedule meetings with Japanese partners, and coordinate travel across South America. Understanding cultures is really important.
Emotional Intelligence: Reading your principal’s mood and adjusting accordingly separates good PAs from exceptional ones. Knowing when they need space versus when they need briefing. Understanding which interruptions actually justify disturbing them in meetings.
We have found that the clients we work with really want these things. They are often the skills that can’t be taught, but have the most impact in a role. Many of our best PAs have these skills, which is why they are in demand and get the best roles.
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