Senior Social Media Manager Luxury Industry job (M/F) in Dubai, UAE
Job description
About Morgan & Mallet
Morgan & Mallet is a globally recognized recruitment and consultancy firm specializing in luxury services, private households, family offices, luxury hospitality, yachting and premium lifestyle sectors. With an international presence and a prestigious clientele, we are seeking a highly experienced Senior Social Media Manager to elevate our digital presence and strengthen our position as the leading recruitment brand within the luxury industry.
The Role
We are looking for an accomplished and strategic Senior Social Media Manager with extensive experience working with luxury brands. This role requires a creative thinker with a strong commercial mindset, capable of developing and executing high-impact social media strategies that increase brand awareness, generate qualified leads, and strengthen engagement across multiple digital platforms.
You will work closely with our Marketing Team and Graphic Designer to create premium content, manage paid and organic campaigns, and ensure our brand maintains a consistent, sophisticated presence across all social media channels.
Responsibilities
- Develop and implement Morgan & Mallet's global social media strategy.
- Manage all company social media platforms, including:
- TikTok
- YouTube
- Create, plan, schedule, and publish engaging content tailored to each platform.
- Develop and execute organic growth strategies to increase followers, engagement, and brand visibility.
- Plan, manage, and optimize paid social media advertising campaigns across Meta, LinkedIn, TikTok, and YouTube.
- Produce compelling content that reflects the standards and values of the luxury industry.
- Collaborate with the Marketing Team on campaigns, brand initiatives, events, and recruitment marketing.
- Work closely with the Graphic Designer to create high-quality visuals, videos, reels, stories, and digital assets.
- Identify emerging trends and implement innovative content ideas to maintain a competitive advantage.
- Manage influencer collaborations, strategic partnerships, and content creators where relevant.
- Monitor community engagement and maintain the company's professional online reputation.
- Track, analyse, and report on campaign performance, providing strategic recommendations based on data and KPIs.
- Stay up to date with social media algorithms, AI tools, digital marketing innovations, and luxury consumer trends.
Requirements
- Minimum 5 years' experience in social media management.
- Proven experience working with luxury, premium, or high-end brands.
- Demonstrated success managing Instagram, TikTok, YouTube, Facebook, and LinkedIn accounts.
- Strong expertise in both organic social media growth and paid advertising campaigns.
- Proven ability to significantly increase followers, engagement, reach, and lead generation.
- Experience with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and YouTube advertising.
- Excellent understanding of content strategy, short-form video, social storytelling, and audience engagement.
- Strong analytical skills with experience using social media insights and reporting tools.
- Excellent written and verbal English communication skills (additional languages are an advantage).
- Highly organised, proactive, creative, and capable of managing multiple projects simultaneously.
- Experience in recruitment, hospitality, luxury services, private households, lifestyle, or premium brands is highly desirable.
Work conditions
- Employment visa provided.
- Comprehensive medical insurance.
- Full-time position (Monday to Friday).
- Opportunity to work with one of the world's leading luxury recruitment companies.
- International and collaborative working environment.
- Long-term career development within a growing global organisation.
Salary
An entrepreneur at heart, I've been working in the luxury goods industry for 20 years. Recruitment has always been a passion for me, because this profession fulfils all the criteria necessary for human understanding. I've also had the good fortune to meet some of the world's wealthiest people from a wide variety of backgrounds. It's also a real pleasure to place candidates in the jobs of their dreams.
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