Hire a Personal Assistant
Tailored personal assistant recruitment services for when you’re looking to hire the very best. Discreet, professional and efficient – hire your assistant with us today.
We work exclusively with high-net-worth individuals and families who require an exceptional caliber of personal assistant. Our candidates are handpicked from the top tier of the profession, chosen for their judgment, polish, and capabilities – many of which can’t be taught.
Finding someone you can trust totally with your world isn’t easy. That’s precisely why our clients come to us.
Not every personal assistant can handle what you need and it takes a rare combination of excellence and experience to stay one step ahead.
At Morgan & Mallet (M&M), we’ve spent years perfecting the art of personal assistant recruitment, matching exceptional PAs with the most demanding clients. Our founders, Laurine and Morgan, learned first-hand what makes the difference between a good assistant and an extraordinary one.
“The best PAs,” Laurine observed, “could anticipate what was needed before anyone asked.”
This insight – along with co-founder Morgan Richez’s experience as a butler – shaped how Morgan & Mallet approaches every PA placement.
So we focus on hiring those extraordinary PAs for you. Contact us now to find out how we can help you.
Since 2015, we’ve grown from a single London office to a global recruitment agency with offices located in Monaco, Paris, Dubai, New York, Los Angeles, Miami, and San Francisco.
Every year, we place over 1,200 household staff. Personal assistants consistently rank in our top 5 most requested positions across the US, UK, France, Monaco, and Switzerland.
The numbers tell our story:
- Over 5,600 professional PA profiles in our global database.
- 96% placement success rate – the highest in luxury staffing.
- 92% of our placed assistants remain employed for 2+ years.
- Average 6 years of high-end experience among our candidates.
What Does a Personal Assistant
do for Someone Professionally?
The best personal assistants do just about everything, from arranging complicated international travel to making sure your mother’s birthday flowers arrive on time. They know which restaurant has your favorite table and how you take your coffee after a red-eye flight.
According to our senior recruiters, today’s PAs are “almost a house manager position as well as a PA.” They blend administrative skills with lifestyle management, for example, taking your evening wear to the dry cleaners and then walking the dog between conference calls.
Trust Built on Experience: The Morgan & Mallet Difference
Morgan & Mallet was established in 2015 in London by two ambitious French co-founders who understood luxury service from the inside out.
Laurine Mallet worked as a nanny for high-net-worth families in London and Paris. She saw firsthand how a great PA could transform a household – and how a poor match could create chaos.
Morgan Richez served as a butler, a chauffeur, and personal assistant to ultra-wealthy households. After numerous underwhelming experiences with other luxury staffing agencies, together with Laurine, they realised there was a gap to do it better. Space for excellence, an opportunity for a service-oriented agency.
This is why all our recruiters follow up after 10 days with both the candidate and the client to see if everything is going smoothly.
It’s also why Morgan & Mallet will guarantee the placement made for three months, so if you’re not truly satisfied we can send more candidates for the role.
These promises extend to every office we have, in Dubai to London, from New York to Miami. We’ve built this network because our clients’ lives are global, and their staff needs to be too.
DISCLAIMER
We might not find your ideal personal assistant right away, despite having over 5,600 PA profiles worldwide.
When that happens, we’ll tell you directly that it’s going to take more time.
Our success comes from being patient and finding the right fit, not just filling positions quickly.
This honest approach is why so many families have trusted us since 2015.
We’ve learned this approach leads to better long-term partnerships from day one.
Who Hires a
Personal Assistant?
From our experience, there are usually two types of people who call our personal assistant recruitment agency to hire a PA:
Family Offices
Morgan & Mallet is often their go-to agency for finding household staff. Once we’ve found other staff for them, they come back because they know we’ll get it right.
As one family office director told us, “M&M understands that we’re not just hiring employees, we’re actually finding people who’ll protect the principals’ time and privacy.”
Financial Advisors and Accountants
They’re usually in the same situation – brilliant at their jobs, but finding personal staff isn’t something they deal with every day.
When you call, we take this task off your hands. We know that finding the right PA is about much more than matching skills on a resume.
Other Recruitment Agencies
Interestingly, we’re occasionally contacted by other agencies when they can’t find the right candidates. It’s due to our database and reputation that competitors trust us to deliver when they can’t.
One UK agency recently approached us after searching for months for a gardener for a Yorkshire estate. They signed our contract, and we found the perfect match within weeks.
What's the Difference Between a
Personal Assistant and an Executive Assistant?
A personal assistant manages your entire life, from ensuring your dry cleaning arrives to planning your daughter’s surprise party. An executive assistant focuses mainly on your professional world.
In reality, the lines blur at the highest levels, especially amongst the PAs with the most experience and highest salaries. Our data shows 82% of New York PAs support principals in finance, law, or media – handling both boardroom needs and personal affairs.
Executive assistants work in the corporate world, while personal assistants organise both your personal and professional life.
Many of our placements combine both roles. In Los Angeles, 73% offer both lifestyle management and executive-level support. Sometimes you can’t separate your professional and personal success.
Global Statistics for Hiring a
Personal Assistant
Gender Distribution in our
Personal Assistant Placements
This chart shows that while the overall split in PA’s we recruit favors males, this varies dramatically by location. Dubai shows the highest percentage of female PAs at 42%, while San Francisco has just 28%.
PA Experience Levels
Across Key Services
This chart shows the specialized expertise personal assistants we recruit bring to different markets, with New York PAs having a lot of experience in schooling scheduling (91%) and working across different properties (88%), while Los Angeles PAs are used to ultra-high-net-worth family support (84%) and luxury asset management (73%).
The data shows how PA skillsets adapt to regional demands – NYC’s focus on corporate-family balance versus LA’s emphasis on wealth management and lifestyle organization.
Across both cities, 70%+ of PAs show advanced skills, showing the high level of professionals in Morgan & Mallet’s network.
PA Specializations:
Full-Time vs Flexible Arrangements
This chart shows that modern PA arrangements favor flexibility, with only around 28% of placements being traditional full-time roles.
What Can a Personal
Assistant Help You With?
The better question might be: what can’t they help with? Our most successful placements handle an impressive range of responsibilities that would make most people dizzy.
Things they do daily include managing calendars across multiple time zones, coordinating travel that would challenge a logistics company, and protecting your time. They’ll plan with your household staff, manage supplier relationships, and make sure bills are paid before you know they even exist. Of course all while managing a budget.
It’s actually true from our experience that experienced PAs become lifestyle managers quite simply. In San Francisco, 56% of our PAs have worked on philanthropic efforts and charitable foundations. In Miami, 68% of them know how to deal with international shipping and handling luxury goods, so their experience and skills really can vary.
A PA can take a role and become particularly skilled in one area, just because they had to for that role. They then take that experience to other roles.
Here’s a perfect example of how client needs evolve: One American client contacted us seeking a traditional British butler – “white gloves scenario,” as he put it.
Over several months, his requirements transformed. “Can he cook?” became the next question. Then, “Maybe I need more of a house manager.” His wife added requirements for dog walking and household management.
This isn’t unusual. The modern household increasingly demands multitaskers who can easily shift between roles. Our recruiters have learned to read between the lines and help clients discover what they truly need, not just what they initially think they want.
At What Point Do You
Need a Personal Assistant?
In most cases, the professional life of clients has expanded to the point where it’s invading their personal life. Work life balance isn’t even a thing at this point and something needs to be done.
As one client told us: “I knew I needed help when I missed my own birthday dinner because I was arranging my mother’s.”
When important personal tasks keep sliding because “something came up at work”, it could be time to hire a personal assistant.
Common tipping points include:
- Managing lots of properties (especially across time zones).
- Travel schedules that look like airline route maps.
- Complicated family logistics (multiple children, multiple schools, multiple activities).
- When your business growth is constrained by personal bandwidth, you just don’t have enough time to do everything.
In New York, 91% of our placed PAs have experience with private schools scheduling children’s activities. Parents often hire PAs when they realize they’re missing recitals to handle admissions paperwork.
What Is the Best Way
to Find a Personal Assistant?
Most of our clients are quite new to the recruitment process, sometimes they’ve tried to do it themselves, posting an advert or asking around.
DIY hiring means sifting through hundreds of resumes from people who think being a PA means answering phones. One bad hire in this role can disrupt your entire life.
However, they quickly realise why there are specialists who can do this task faster, better, and with a guarantee.
You’re not just looking for skills – you’re looking for trust, discretion, and chemistry.
Professional personal assistant agencies pre-vet candidates extensively. At Morgan & Mallet, we average 508 applicants for each PA position but present only three exceptional matches.
Sometimes the best PAs often aren’t actively job searching. They’re successfully employed but open to the right opportunity. Our global network and reputation mean these passive candidates take our calls.
One of our best placements came from a PA who wasn’t even looking. But when we described the family and role, she knew it was her dream position. Three years later, she’s still there and has referred two other excellent candidates to us.
The Morgan & Mallet
Placement Process
Our six-step process has been refined through thousands of successful placements. Each step is designed to ensure perfect matches, not quick fills.
Deep Dive Consultation
We start with understanding what you need and how you live. This means discussing everything from your morning routine to your dislikes.
You’ll notice our recruiters spend most of the time listening. We need to understand: Do you prefer updates via text or email? Morning briefings or evening recaps? Proactive problem-solving or waiting for direction?
Global Talent Search
We tap our database of 5,600+ PA profiles while simultaneously conducting targeted recruitment. Even with our extensive database, we still advertise each position.
Why? Our database of candidates is one of many reasons we’re number one in the markets we operate. Such a database needs actively refilling, so much so for the last few years we’ve been building out our own luxury job site.
In Depth Vetting
We find if the service attitude is present through long interviews, and lengthy background checks, followed by calling ALL the references provided.
For high-profile placements, discretion reaches another level. We recently placed a PA for a globally famous client whose brother handled all recruitment.
Even failed candidates had to sign NDAs agreeing never to reveal the principal’s identity. Three rounds of interviews – video, in-person with family, then finally with the principal – ensured absolute compatibility.
Cultural Fit Assessment
Skills matter, but chemistry determines success. We evaluate communication styles, personality fit, and whether they’ll mesh with your household’s culture.
This is where all the notes from the client call, from the candidate interviews come into play, as well as the personal touch of an experienced recruiter.
Most of the time it’s the same recruiter interviewing the candidates that spoke with the client. When your recruiter genuinely knows you and personally vets each candidate, the right match becomes almost intuitive.
Presentation
You’ll see three candidates maximum. Each comes with detailed profiles and our honest assessment.
Sometimes we present just one. When we do this, we’re so confident they’re perfect that we’re willing to stake our reputation on it. Our clients are often surprised – then delighted.
Follow Up and Support
Our involvement doesn’t end at placement. We check in regularly during the first 90 days because we know integration is crucial.
92% of our placed assistants remain employed for 2+ years because we ensure successful integration, not just successful hiring.
PA Placement Success Metrics
Morgan & Mallet’s placement success speaks for itself, with 96% of PA placements succeeding long-term and 92% of assistants remaining with families beyond two years.
91% of NYC families report high satisfaction and 88% of LA clients refer new business within their first year.
This data shows that when families invest in quality PA placement through M&M they are finding a long-term solution.
How to Hire a Personal
Assistant in Major US Cities
Each American city has developed its own PA culture, which has really been shaped by local industries and lifestyles. Understanding these differences helps get the best matches.
The US has strong demand for PAs, and this is really true in financial centers. American principals typically want PAs who combine traditional PA duties with modern tech skills.
Hiring a Personal Assistant in New York
Our best NY PAs come with relationships that can land exclusive restaurant reservations. Of course not all have this or need to have this, but it’s a nice addition.
A large amount of our PAs have experience with private schools and scheduling activities for children outside of school. They know which tutors get results, how to deal with admissions politics, and why being five minutes late to pick up the children just doesn’t work (for anyone).
One Manhattan PA we placed manages:
- Three children at three different schools.
- Two ex-spouses’ schedules.
- Properties in Manhattan, Hamptons, and Aspen.
- A principal who travels 200+ days annually.
Hiring a Personal Assistant in Los Angeles
Of our Los Angeles PAs, 73% have worked for celebrities, public figures, or ultra-high-net-worth families, all with advanced confidentiality training, which is normal in the celebrity world.
84% have supported families with $30M+ net worth. They coordinate with security teams, handle NDAs easily, and can spot a paparazzi lens at 100 yards.
In LA, image matters. Your PA represents you to agents, managers, and household staff. 47% of our PAs here are fluent in two or more languages, reflecting the city’s international entertainment industry.
Hiring a Personal Assistant in Miami
69% of our Miami PAs have worked with clients with dual U.S.-Latin American business interests or travel patterns.
As you would expect, 61% are fluent in both English and Spanish, with many also speaking a third language.
86% have experience coordinating seasonal event calendars. Miami’s social season is intense:
- Art Basel requires year-round planning.
- Yacht shows demand precise logistics.
- Private galas need discretion and connections.
74% are experienced in managing oceanfront or multi-residence households. They understand salt air’s effect on everything, hurricane season preparations, and why certain months require certain locations.
One PA who works on an island coordinates between:
- A Miami Beach mansion.
- A Coral Gables office.
- Properties in Bogotá and Buenos Aires.
- A yacht that’s constantly moving.
She jokes that she needs a degree in international logistics. She’s not entirely wrong.
Finding Your Personal
Assistant in International Markets
Find a PA in London
“When a man is tired of London, he is tired of life.” – Samuel Johnson (1777). Like most capitals the city is not easy, hence one of the busiest cities for PA recruitment.
A large amount of our London PAs have worked with principals with property in different countries including the UK, France, Switzerland, and the UAE.
67% have experience in British aristocratic, diplomatic, or private banking households. This means understanding:
- Tradition vs. modernity.
- Proper correspondence for every situation
- The subtle differences between staff hierarchies
Many are trained in Royal Household-style discretion and formal event preparation. They can organize a charity gala or a child’s playdate and take in all in their stride. Not easy to do unless you have the skills.
Find a PA in Dubai
Dubai is our fastest-growing international market. 88% of our Dubai-based PAs have supported ultra-high-net-worth clients from the GCC region or international royal families.
Most are completely familiar with regional protocols and formal presentation standards. They understand when formality is required and how to work with and around complicated family dynamics. That’s why discretion is also so important
75% are multilingual, with Arabic, English, French, and Russian being the most common combinations. They work between:
- Palace compounds
- European summer homes
- Business interests spanning continents
When You Need More:
Executive Assistant Services
Sometimes you need someone who speaks fluent boardroom. Executive assistants focus on your professional life and do it really well.
Our executive assistants average 8+ years supporting C-suite executives. They can turn meeting notes into actionable insights, and just help get things done more efficiently.
The line between EA and PA continues to blur at senior levels. Modern executives need support in almost every area of their life. We actually see this in many roles right now.
Our best Executive Assistants understand that managing your board meeting schedule includes knowing you need buffer time for your daughter’s nativity scene.
Family Assistant:
Beyond Traditional PA Services
Family assistants specialize in “managing the household harmony”. They’re one part PA, one part household coordinator, one part family therapist (kidding… mostly).
They coordinate between nannies, housekeepers, chefs, and tutors while managing:
- Children’s extracurricular schedules.
- School communications.
- Family logistics that would challenge NATO.
They ensure everyone gets where they need to be, when they need to be there, with everything they need. This might be the hardest job of all PA roles!
One Parisian family assistant we placed manages:
- Three children across two schools.
- Five extracurricular schedules.
- Households in three countries.
- Two ex-spouses who don’t communicate.
Private Concierge:
The Peak in Lifestyle Management
Private concierges represent the top of personal service. They’re one part PA, one part lifestyle director, one part magician.
These professionals are often seen as the best “life upgrade”. They know:
- Which restaurants will create custom menus for you
- Which hotels will redesign suites for your preferences
- How to get tickets to events that don’t exist
One Monaco-based concierge we placed recently arranged:
- A private commission from a client’s favorite artist
- International shipping of a 15-foot sculpture
- Installation in a Miami penthouse
- All while the client was traveling in Asia
As one client told us, “My concierge doesn’t just solve problems – they prevent me from knowing problems existed.” They really are the ultimate.
Making the Right Choice for Your Household
Finding your ideal personal assistant requires honest self-assessment. What drives you crazy? What tasks drain your energy? Where do you need support versus control?
Consider your household’s culture:
- Do you prefer formality or just getting things done efficiently?
- Written reports or verbal updates?
- Someone who takes initiative or waits for direction?
Every family is different, and that’s exactly why we present just three carefully selected candidates.
The best PA relationships feel effortless because the match just works. When it works, you’ll wonder how you ever managed without them.
One client summed it up perfectly: “I knew we’d found the right person when I stopped checking if things were done. They just were.”
Ready to improve your daily routine? Contact Morgan & Mallet today to discuss your personal assistant needs.
Frequently asked questions
Can a normal person hire a personal assistant?
Absolutely, a normal person can high a personal assistant. The key is being realistic about your needs and budget. Part-time PAs can provide excellent support at lower costs. Our database includes options, and a part-time PA can be an easier way to get started.
One client started with a part-time PA for 20 hours weekly. Within six months, they’d gone full-time. “I didn’t realize how much I needed help until I had it,” she told us.
What is the difference between a personal assistant and a private assistant?
A private assistant typically implies a higher level of exclusivity and discretion. Whereas a personal assistant might be handling the children’s schedule.
Private assistants usually work for ultra-high-net-worth individuals where privacy is important.
Private assistants often sign more extensive NDAs and work within formal family office structures. They’re trained in security protocols and understand that anonymity is part of the service.
In our database, those specifically designated as “private assistants” average 2-3 years more experience and command 15-20% higher salaries.
What's better than a personal assistant?
Chief of staff positions offer more strategic involvement than a personal assistant. Regarding M&M company data, private assistants average 2-3 years more experience and earn 15-20% higher salaries.
Estate managers are often higher up the hierarchy and handle property-focused responsibilities.
Some families employ teams:
- A personal assistant for daily management
- An executive assistant for business affairs
- Household staff for domestic operations
What is the difference between a personal assistant and a personal secretary?
A personal secretary is largely an outdated term from when the role focused on typing, filing, and taking messages.
Modern personal assistants are more like lifestyle managers or confidential advisors. They’re often using modern tools like AI for emails, or coordinating family logistics, and often managing teams.
What's the difference between a personal assistant and a caregiver?
Personal assistants manage logistics and administration, while caregivers provide physical or medical support.
PAs coordinate schedules, manage households, and handle correspondence. Caregivers assist with daily living activities and personal care.
M&M has 3,500+ caregiver profiles in its database, and 5,600 PA profiles showing there is a far stronger demand for PAs than caregivers.
We’ve placed several PA-caregiver teams who work together brilliantly. The PA handles the logistics while the caregiver focuses on care.
What is the professional name for a personal assistant?
Professional titles vary by responsibility level:
- Personal Assistant (most common)
- Executive Personal Assistant
- Lifestyle Manager
- Chief of Staff
- Private Secretary (traditional settings)
In family offices, you might see:
- Personal Affairs Manager
- Lifestyle Coordinator
The title matters less than the fit. We’ve placed “Personal Assistants” who essentially function as chiefs of staff and “Lifestyle Managers” who handle traditional PA duties.
Are personal assistants worth it?
The right PA pays for themselves through time saved, opportunities captured, and stress eliminated.
Calculate what your time is worth, then consider how many hours you spend on tasks a PA could handle. For most successful people, the math is obvious.
As one CEO client put it: “My PA costs me $100K and makes me $1M by freeing my time for what I do best.”
What exactly does a personal assistant do?
Personal assistants often keep all aspects of your life in perfect balance. They manage calendars, coordinate travel, handle correspondence, oversee household operations, and anticipate needs before they come up.
It also largely depends on location or the family. For example, in New York 91% of our PA placements have experience with private school admissions. In London, 81% of our PA placements manage domestic and international staff travel, including visa processing and private aviation. So there isn’t really one rule for what a PA does, they can handle a wide variety of tasks, all geared towards making your life easier.
How to get a personal assistant?
Start by defining your needs clearly. Create a realistic job description, set a competitive salary range, and decide whether you need full-time, part-time, or project-based support.
Professional agencies like M&M streamline the process. With over 5,600 PA profiles in our database, we can typically present exceptional candidates within days, not weeks.
The key is being honest about what you need. One client initially asked for a “basic assistant” but really needed a chief of staff. Once we understood the real requirements, we found their perfect match in 72 hours.